Transform Your Marketing with Data-Driven Personality Insights
Modern personalization is so much more than {FirstName} {JobTitle} {City}. Lead your team into the future of marketing with personality-based hyper-personalization.
Your audience is already providing you with more powerful personalization data than you can imagine...
...and taking advantage of it doesn't require firing 100's of pixels or buying unreliable 3rd party enrichment data.
Personality insights can be extracted from virtually any source of language, including publicly-available data like forums, reviews, and social media, or your own data like surveys, form fills, and focus groups.
The Receptiviti API allows you to identify key personality traits in your audience, giving you the power to create highly personalized, impactful campaigns.
Whether you’re optimizing ad copy or refining your audience segments, this guide will show you how to apply personality-driven insights for maximum impact.
Download the Guide for Personality-Driven Marketing
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Listen to your audience - then speak their language.
“Receptiviti brought a new level to the content we create for clients, giving us a more scientific understanding of how our word choices are likely to resonate with our target audiences."
- Lizzie Rabone, Head of Predictive Analytics, EMEA, Edelman
Key benefits of using Receptiviti to uncover personality insights
Highly Personalized Campaigns
Leverage personality insights to craft marketing strategies that speak to your audience’s core values and motivations.
Enhance Audience Segmentation
Go beyond demographics and segment your audience based on psychological traits for more effective targeting.
Boost Campaign Engagement
Use deep behavioral insights to create campaigns that resonate, improving engagement and conversion rates.
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Optimize Every Campaign with Personality Insights
Plot, graph, model, and visualize however you see fit
In addition to helping make smarter, more data-driven decisions on copy in ads, landing pages, and even social posts, the Receptiviti API provides you with the power to segment audiences based on personality traits, allowing you to tailor messages that resonate.
By modelling & analyzing language data, you can create highly targeted, personalized campaigns that drive engagement and conversions.
A few curated frequently asked questions from marketers, brand managers, agency reps, communications & PR professionals, and social media experts who already use Receptiviti.
Will Receptiviti write my copy for me?
No, that's the best part. Receptiviti is not a gen-AI engine that produces robotic marketing copy that can handcuff your SEO efforts.
The insights produced by analyzing language data give copywriters and marketers more information, allowing them to craft better messages, all based on scientific frameworks designed to help understand audience personality, behaviour, motivation, and more.
I can't process customer data, how useful is this for me?
The Receptiviti API doesn't store data and all requests are encrypted. No human at Receptiviti can ever read the language data you submit.
Additionally, Receptiviti doesn't have to be used on customer data alone. Social media, forums, review sites, and other public posts provide a great source of language data.
For users with very high bandwidth demands or elevated security requirements, we also offer a containerized version of the API that can be installed within any technology environment.
I already have mountains of data, how is this any different?
Receptiviti adds a new layer to your existing data by revealing personality traits from the language your audience uses.
This goes beyond traditional metrics and segmentation by helping you understand the motivations and behaviors driving audience decisions.
It's about leveraging insights you can not find anywhere else to unlock new, actionable data that helps you tailor campaigns more precisely.
I'm not a scientist, how will I be able to understand what all of the data means?
Receptiviti is highly customizable. You or your team will be able to create charts, graphs, and models that work to suit your needs and make sense of the data.
Additionally, many of the insights provided can be mapped to scientifically validated and popular frameworks, such as the Big 5 Personality model, making them more accessible and easy to action.
Is there a trial I can access to see if the API is a fit for me?
Of course. You can request a trial account here.
Do you have any examples of this technology in use?
Absolutely. We have dozens of examples of how psychologists, cognitive scientists, and researchers of all types use the Receptiviti API to uncover personality insights from language data in our blog.
We also welcome you to check out a few specific case studies: